-50%

Soft & Absorbent Diapers Hot on Sale

,
Original price was: $9.99.Current price is: $5.00.
Select options This product has multiple variants. The options may be chosen on the product page
Compare
Quick view
Add to wishlist
-50%

Memory Keepsake Box – Free Gift Discount

,
Original price was: $4.99.Current price is: $2.50.
Add to cart
Compare
Quick view
Add to wishlist

BEST SELLER

SALE PRODUCTS

-50%
Compare

Defining Detangler & Refresher Online Sale

,
Original price was: $12.99.Current price is: $6.50.
Defining Detangler & Refresher Hello happy, healthy, tangle-free hair! Whether used as part of a wash routine or to lock
Add to wishlist
Add to cart
Quick view
-50%
Compare

Baby Milestone + Affirmation Cards Online now

,
Original price was: $17.99.Current price is: $8.99.
Baby Milestone + Affirmation Cards The perfect welcome baby gift to celebrate and empower your littlest love as they grow.
Add to wishlist
Add to cart
Quick view
-50%
Compare

Starter Collection Bundle Online Hot Sale

,
Original price was: $29.46.Current price is: $14.73.
Starter Collection Bundle The starter line of PROUDLY skin care products, bundled together to create a nourishing skin set for your littlest
Add to wishlist
Add to cart
Quick view
-60%
Compare

Hair Care Collection 4-Piece Bundle Sale

,
Original price was: $46.00.Current price is: $18.40.
Hair Care Collection 4-Piece Bundle Nurture developing coils, curls & waves from sink to style with the full PROUDLY Hair
Add to wishlist
Add to cart
Quick view
-50%
Compare

Coils & Curls Duo Sale

,
Original price was: $23.00.Current price is: $11.50.
Coils & Curls Duo When it comes to Type 4 coils & curls, moisture is key. This deep-hydration duo cleans without
Add to wishlist
Add to cart
Quick view
SPECIAL OFFER
-50%
Compare

Softening Shampoo Fashion

,
Original price was: $12.99.Current price is: $6.50.
Softening Shampoo Finally—a shampoo that doesn’t double as a wash! Deeply cleanse developing curls, coils, and waves with our tear-free,
Add to wishlist
Add to cart
Quick view
-50%
Compare

Baby Milestone + Affirmation Cards Online now

,
Original price was: $17.99.Current price is: $8.99.
Baby Milestone + Affirmation Cards The perfect welcome baby gift to celebrate and empower your littlest love as they grow.
Add to wishlist
Add to cart
Quick view
-50%
Compare

Hydrating Baby Lotion Sale

,
Original price was: $9.99.Current price is: $5.00.
Hydrating Baby LotionYour go-to, everyday-and-everywhere lotion to keep your littlest love hydrated and happy.
Add to wishlist
Select options This product has multiple variants. The options may be chosen on the product page
Quick view
-50%
Compare

Memory Keepsake Box – Free Gift Discount

,
Original price was: $4.99.Current price is: $2.50.
Memory Keepsake Box – Free GiftMemories are yours to make and to remember. Hold your littlest love’s milestones close with
Add to wishlist
Add to cart
Quick view
-50%
Compare

Ultra-Rich Body Butter Supply

,
Original price was: $12.99.Current price is: $6.50.
Ultra-Rich Body ButterNow gentle enough for babies! – with shea butter and 4 premium oils for deep, lasting moisture.
Add to wishlist
Select options This product has multiple variants. The options may be chosen on the product page
Quick view
-60%
Compare

Skin Care Collection 6-Piece Bundle Online Sale

,
Original price was: $46.35.Current price is: $18.54.
Skin Care Collection 6-Piece Bundle Stock up and save on our most-loved skin set. Shop the best skin care products
Add to wishlist
Add to cart
Quick view
Top Rated Products
-50%
Compare

Softening Shampoo Fashion

,
Original price was: $12.99.Current price is: $6.50.
Softening Shampoo Finally—a shampoo that doesn’t double as a wash! Deeply cleanse developing curls, coils, and waves with our tear-free,
Add to wishlist
Add to cart
Quick view
-50%
Compare

Moisturizing Medium Conditioner Hot on Sale

,
Original price was: $12.99.Current price is: $6.50.
Moisturizing Medium Conditioner Discover the perfect balance between rich moisture and shiny, weightless hair. Gently soften, hydrate, and define curly
Add to wishlist
Add to cart
Quick view
-70%
Compare

TEST product name Is Here Supply

,
Original price was: $123.00.Current price is: $36.90.
TEST product name Is Here This is a headline inside the description field using <h2> tag Shop the best skin
Add to wishlist
Add to cart
Quick view
-50%
Compare

Gentle Baby Bath Gift Set Discount

,
Original price was: $19.99.Current price is: $9.99.
Gentle Baby Bath Gift SetWelcome your littlest love to the family with their first bath essentials.
Add to wishlist
Add to cart
Quick view
-60%
Compare

Skin Care Collection 6-Piece Bundle Online Sale

,
Original price was: $46.35.Current price is: $18.54.
Skin Care Collection 6-Piece Bundle Stock up and save on our most-loved skin set. Shop the best skin care products
Add to wishlist
Add to cart
Quick view
-60%
Compare

Baby Shower Gift Bundle Hot on Sale

,
Original price was: $59.00.Current price is: $23.60.
Baby Shower Gift Bundle Show your love for your niece, nephew or grandbaby. Bundle all 3 gift sets and save
Add to wishlist
Add to cart
Quick view

SALE PRODUCTS

-60%
Compare

Moisture Layering Gift Set Online Hot Sale

,
Original price was: $32.66.Current price is: $13.06.
Moisture Layering Gift Set Our best selling moisture-rich goodness—now in a gift set for your littlest love and the whole
Add to wishlist
Add to cart
Quick view
-50%
Compare

Coils & Curls Duo Sale

,
Original price was: $23.00.Current price is: $11.50.
Coils & Curls Duo When it comes to Type 4 coils & curls, moisture is key. This deep-hydration duo cleans without
Add to wishlist
Add to cart
Quick view
-50%
Compare

Calming Collection Bundle on Sale

,
Original price was: $23.40.Current price is: $11.70.
Calming Collection BundleBundle & save. Set a mood for a calming Baby Spa Day featuring the gentle, all-natural scent of
Add to wishlist
Add to cart
Quick view
-60%
Compare

Baby Shower Gift Bundle Hot on Sale

,
Original price was: $59.00.Current price is: $23.60.
Baby Shower Gift Bundle Show your love for your niece, nephew or grandbaby. Bundle all 3 gift sets and save
Add to wishlist
Add to cart
Quick view
-50%
Compare

Moisture Layering Bundle Online Sale

,
Original price was: $25.00.Current price is: $12.50.
Moisture Layering Bundle Shop the best skin care products for Black and brown babies. Save on our best-selling moisture layering
Add to wishlist
Add to cart
Quick view
Best Selling Products
-50%
Compare

Balm + Butter Duo Online

,
Original price was: $22.50.Current price is: $11.25.
Balm + Butter Duo Pair our most-loved All Over Balm with the NEW Ultra-Rich Body Butter for an extra layer
Add to wishlist
Add to cart
Quick view
-50%
Compare

Soft & Absorbent Diapers Hot on Sale

,
Original price was: $9.99.Current price is: $5.00.
Soft & Absorbent Diapers Ultra-absorbent and super-soft with a shea butter moisture layer to keep leaks locked in and help
Add to wishlist
Select options This product has multiple variants. The options may be chosen on the product page
Quick view
-50%
Compare

Coils & Curls Duo Sale

,
Original price was: $23.00.Current price is: $11.50.
Coils & Curls Duo When it comes to Type 4 coils & curls, moisture is key. This deep-hydration duo cleans without
Add to wishlist
Add to cart
Quick view
-50%
Compare

Gentle Baby Wash Online

,
Original price was: $9.99.Current price is: $5.00.
Gentle Baby WashA non-stripping cleanser to wash away little messes while keeping your baby’s skin super-soft.
Add to wishlist
Select options This product has multiple variants. The options may be chosen on the product page
Quick view
-50%
Compare

Memory Keepsake Box Supply

,
Original price was: $24.99.Current price is: $12.49.
Memory Keepsake BoxMemories are yours to make and to remember. Hold your littlest love’s milestones close with this keepsake box.
Add to wishlist
Add to cart
Quick view
-60%
Compare

Moisture Layering Gift Set Online Hot Sale

,
Original price was: $32.66.Current price is: $13.06.
Moisture Layering Gift Set Our best selling moisture-rich goodness—now in a gift set for your littlest love and the whole
Add to wishlist
Add to cart
Quick view

HOT SALE

-50%
Compare

All Over Balm Online

,
Original price was: $9.99.Current price is: $5.00.
All Over Balm An ultra-nourishing, multi-use balm to target stubborn dry spots and soothe itchy, irritated skin. (Yours, included!)
Add to wishlist
Select options This product has multiple variants. The options may be chosen on the product page
Quick view
-50%
Compare

Baby Milestone + Affirmation Cards Online now

,
Original price was: $17.99.Current price is: $8.99.
Baby Milestone + Affirmation Cards The perfect welcome baby gift to celebrate and empower your littlest love as they grow.
Add to wishlist
Add to cart
Quick view
-60%
Compare

Baby Shower Gift Bundle Hot on Sale

,
Original price was: $59.00.Current price is: $23.60.
Baby Shower Gift Bundle Show your love for your niece, nephew or grandbaby. Bundle all 3 gift sets and save
Add to wishlist
Add to cart
Quick view
-50%
Compare

Balm + Butter Duo Online

,
Original price was: $22.50.Current price is: $11.25.
Balm + Butter Duo Pair our most-loved All Over Balm with the NEW Ultra-Rich Body Butter for an extra layer
Add to wishlist
Add to cart
Quick view
-60%
Compare

Black History Month Bundle Fashion

,
Original price was: $37.00.Current price is: $14.80.
Black History Month Bundle Your most-loved hair care favorites to keep your littlest love’s coils & curls hydrated and nourished, plus
Add to wishlist
Add to cart
Quick view
-50%
Compare

Calming Collection Bundle on Sale

,
Original price was: $23.40.Current price is: $11.70.
Calming Collection BundleBundle & save. Set a mood for a calming Baby Spa Day featuring the gentle, all-natural scent of
Add to wishlist
Add to cart
Quick view
-50%
Compare

Calming Spray Hot on Sale

,
Original price was: $5.99.Current price is: $3.00.
Calming SprayYour go-to baby whisperer to set a calming mood for bedtime, naptime, or that precious “you” time.
Add to wishlist
Select options This product has multiple variants. The options may be chosen on the product page
Quick view
-60%
Compare

Coils & Curls 3-Piece Bundle Fashion

,
Original price was: $35.00.Current price is: $14.00.
Coils & Curls 3-Piece Bundle When it comes to Type 4 coils & curls, moisture is key. This deep-hydration trio
Add to wishlist
Add to cart
Quick view
-50%
Compare

Coils & Curls Duo Sale

,
Original price was: $23.00.Current price is: $11.50.
Coils & Curls Duo When it comes to Type 4 coils & curls, moisture is key. This deep-hydration duo cleans without
Add to wishlist
Add to cart
Quick view
-60%
Compare

Curls & Waves 3-Piece Bundle on Sale

,
Original price was: $35.00.Current price is: $14.00.
Curls & Waves 3-Piece Bundle Made special with Type 3 hair in mind, this moisture-rich trio cleans without stripping, hydrates
Add to wishlist
Add to cart
Quick view
-50%
Compare

Curls & Waves Duo Online Hot Sale

,
Original price was: $23.00.Current price is: $11.50.
Curls & Waves Duo Made special with Type 3 hair in mind, this moisture-rich duo cleans without stripping and hydrates
Add to wishlist
Add to cart
Quick view
-50%
Compare

Defining Detangler & Refresher Online Sale

,
Original price was: $12.99.Current price is: $6.50.
Defining Detangler & Refresher Hello happy, healthy, tangle-free hair! Whether used as part of a wash routine or to lock
Add to wishlist
Add to cart
Quick view